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The travel and hospitality sector sustain on timely interaction, convenience, and strong customer trust. Be it travel agencies, airlines or hotels, the ability to connect with customers promptly determines whether a booking is lost or available. Today, tourists expect quick, personalized, and reliable updates, making it crucial for businesses to adopt solutions that deliver real-time data.

Recall the last time you accessed a text message. Likely, it was mere seconds—if not minutes—after it was received. That’s the impact of SMS. In a setting where phone calls are laden with rejections, and email inboxes suffocate under the weight of messages, reaching out to people via text stands as the most effective method of contact.

In today's context, customer relationships are a critical aspect of business. SMS texting has become the most modern method of maintaining business communications, whether it is for reaching out to prospects or offering assistance to existing customers. Naturally, a lot of businesses that use Salesforce, one of the biggest CRM platforms, would like to know if it can send SMS.

The education sector has to go through prospecting, lead generation, and student assessment, much like any other enterprise. Thus, in order to connect, engage, and assist students, educators also want a means to engage in prompt and convenient communication. Thus, SMS for Salesforce in education can facilitate communication between different departments and help engage with potential students at scale, whether the communication is internal or external. Additionally, having a variety of communication channels makes interactions more adaptable and encourages diverse forms of engagement.

The difference between sealing a six-figure deal and losing a hot lead can come down to a single missed message. Today’s sellers and buyers expect instant communication, and email just isn’t fast enough. That’s why savvy real estate agents are turning to a game changer, Salesforce messaging app.

In this time and age, even a few seconds can make or break your customer relationship. That’s where Salesforce CTI appears, letting your support team instantly respond to each inquiry—not in hours, but in seconds. But voice alone does not complete the communication journey.

Don’t you get the right instinct to choose between a chatbot or conversational AI? Don’t worry, you’re not alone. Businesses are often confused and mixing up these two most used solutions, which actually belong to different technologies. That’s why we have tried to enlighten you with this guide that eradicates all confusions and myths.

When competition is strong and attention spans are shrinking, brands that win are the ones that meet customers where they are located.

In today’s digital era, there has been a significant shift in the way organizations cater to their customers and the healthcare sector isn’t any different. Healthcare providers usually struggle to offer timely and personalized services to patients. Today, with the advent of technology, hospitals have realized the significance of leveraging patient data to attain desired outcome. In fact, most hospitals have implemented robust CRM systems like Salesforce for managing patient data.

In today’s digital age, businesses must grab every opportunity that comes their way to engage and grow. An effective communication channel that enables companies to respond instantly to customer inquiries and build stronger relationships has become the dire need of the hour. While there is no dearth of effective channels that can help businesses reach their customers easily, yet text messaging continues to be a preferred mode of communication for businesses, given its greater reach and penetration effect. When integrated with an innovative platform like Salesforce, a Salesforce Messaging App becomes more effective.

At some point in time, each one of us must have reached out to customer service teams only to get these issues repeated to multiple agents, get generic responses or be redirected without resolution. These inadequacies not only impact customers; they also hurt brand reputation. Such kind of disjointed support isn’t supported in an era where customers expect prompt and personalized responses to their queries. This is where AI-powered solutions such as Salesforce Einstein and AI Messaging step in. This transformative solution empowers organizations to streamline customer interactions—converting routine conversations into high-value conversions and turning service experiences into genuine satisfaction. In this article, we’ll explore how an AI-driven Salesforce Messaging App can elevate customer engagement across sales, service, and marketing functions.

WhatsApp and SMS are the two most popular direct messaging platforms among consumers. While SMS texting costs have risen in recent years, WhatsApp is very popular in certain regions. Does that mean WhatsApp should take precedence over SMS for marketing communication?

WhatsApp and SMS are the two most popular direct messaging platforms among consumers. While SMS texting costs have risen in recent years, WhatsApp is very popular in certain regions. Does that mean WhatsApp should take precedence over SMS for marketing communication?

WhatsApp and SMS are the two most popular direct messaging platforms among consumers. While SMS texting costs have risen in recent years, WhatsApp is very popular in certain regions. Does that mean WhatsApp should take precedence over SMS for marketing communication?

Connecting with customers is no more than a struggle, especially for businesses that rely solely on traditional channels like cold calls and emails—that are often delayed, buried, and ignored under digital noise.

It’s not just what you say, but which emotion you choose to say it. That’s what compels businesses across the world to send such texts that resonate with customers' emotions. However, how to ensure that your response is aligned with that of the sender. That’s where Salesforce SMS app, GirikSMS appears.

Today's businesses must meet their customers, leads, and prospects where they are, which means they have to connect with them on their mobile devices. And what better way than to use a communication channel that has a 98% open rate - SMS? However, you may be wondering if Salesforce SMS texting is supported if you're using Pardot - the marketing automation tool from Salesforce.

Organizations want technologies that provide real-time customer support in the increasingly digitalized business landscape. The live chat feature, which allows businesses to provide real-time responses to customer concerns and inquiries and raise customer satisfaction levels, has emerged as a key component in this field.

A/B testing is the best option if you're looking for a way to improve the efficacy of your SMS campaigns. You will get access to data-driven insights to enhance campaign outcomes and ensure that your marketing messages are understood by conducting these controlled tests.

Communication is a crucial component of business, and solutions like Instant Messaging have transformed it like never before. It has supplanted email in many aspects, including sales communication and customer engagement. When text messaging leverages CRM data by using a business messaging tool like a Salesforce SMS app, it makes communication more engaging and personalized.

Are you having trouble maintaining consistently high customer satisfaction levels? Well, you're not the only one. Delivering seamless, connected experiences to customers on a consistent basis is a challenge for many organizations.

These days, companies are constantly searching for the quickest and most direct methods to connect with their target market. Text message marketing has shown to be an effective strategy for businesses looking to connect with customers and prospects directly on their mobile phones. However, how can a business employ this tactic without running into the typical issues?

Engaging your audience and motivating them to take action is a tough ask. Leads aren't always ready to buy, and even on occasions when they are, marketers find it challenging to keep them engaged. Fortunately, SMS from Salesforce enables you to influence your target audience and keep them engaged over time.

How can one enhance digital engagement? Recognize the demands of your target audience and refine your messaging accordingly. According to research, 3 out of 4 of customers want businesses to be aware of their needs and preferences. Businesses will be able to foster enduring relationships if they understand customer behavior and use interaction data efficiently by leveraging emerging technologies such as AI to unlock true power of that data.How can one enhance digital engagement? Recognize the demands of your target audience and refine your messaging accordingly. According to research, 3 out of 4 of customers want businesses to be aware of their needs and preferences. Businesses will be able to foster enduring relationships if they understand customer behavior and use interaction data efficiently by leveraging emerging technologies such as AI to unlock true power of that data.

Already priced at USD $4.7 billion in 2022, the AI chatbot market is likely to grow 23.3% and reach $15.5 billion in 2026. This clears out the cloud on AI chatbots are the next solutions that you ultimately need. Aaahaa! But, no one would ever tell you that your business may bring more benefits upon using AI chatbots with Salesforce. Yes, that’s true! You can interpret the intent behind customer queries, adapt their responses, and learn from experiences.

Adoption of new digital platforms has made it possible for organizations to innovate and connect meaningfully. CTI for Salesforce is one of those examples. CTI refers to Computer Telephony Integration that enables a telephone interfacing within a computer for interaction purposes.

Timing is crucial when it comes to connecting with potential customers and fulfilling their requirements. Results can be greatly enhanced by sending the appropriate message at the most opportune moment. Convenience and personalization are the key aspects of attracting and retaining customers. Text messaging, with a read rate of 98%, has become the most effective, economical, and efficient way to connect with and engage with potential and existing customers. By incorporating text messaging into your CRM, you can connect with your audience in the way that they prefer to interact these days: via text.

Whatsapp—a messaging app trusted by over 2 billion people across 180 countries. What if it gets integrated with the world’s #1 CRM system? You can leverage WhatsApp’s international reach to communicate more effectively with prospects worldwide.

With close to 3 billion users across 180 countries, WhatsApp is by far the world’s most preferred communication app. And businesses across verticals are rapidly embracing this platform to offer unmatched convenience to customers for service delivery.

Texting simplifies communication. It is fast, convenient, and universally accepted. And PDF files are no different. This is why sending a PDF file over text is one of the most effective ways to share far more than what a short message can do.

Salesforce Marketing Cloud is a great tool for businesses looking to provide tailored experiences to their customers. It offers a full suite of tools to engage with customers via multiple channels and enables the management of anything from social media marketing to email campaigns. In any case, a lot of marketers wonder if Salesforce Marketing Cloud can meet their needs when it comes to SMS (Short Message Service) communication. SMS is the perfect tool for businesses trying to stay in touch with their customers because it's currently one of the most effective ways to interact with them.

Text messaging for business refers to sending and receiving text messages as a business. Typically, you accomplish this by using an enterprise messaging app like GirikSMS and business phone numbers.

Text messaging has become an integral part of the corporate communication strategy for many companies. However, texting your contacts and enabling it across channels such as web, app, and social media requires integrating another system that your team must oversee.

Companies are continuously assessing the benefits and drawbacks of various conversational messaging platforms. Customer service, sales, and marketing have all been empowered to have real-time, personalized interactions with prospects and customers across multiple channels, whether through chatbots on a website or app, SMS messaging, or popular messaging apps WhatsApp.

In today's digital context, an increasing number of businesses across multiple sectors use bulk SMS messaging to grow and optimize their customer service initiatives. However, what is bulk SMS messaging, and how can one send bulk SMS messages automatically?

Every business area, including customer service, is keenly following the progress of conversational AI chatbots. Chatbots have evolved significantly over the last several years, and many forward-thinking firms have already hopped on board to capitalize on this development in order to achieve the desired user experience and business outcomes.

Even without any further functionality, the ability to send SMS messages from Salesforce is a very useful feature. The ability to send SMS automatically from Salesforce based on your unique rules is taking Salesforce messaging to the next level. Fortunately, products like GirikSMS provide this functionality right out of the gate using native Salesforce features. There is a way to automate SMS messaging from Salesforce, regardless of whether you Salesforce flow or deploy Apex code.

Keeping in touch with customers is essential for any business, especially in today’s fast-paced digital age. As consumer expectations evolve, adopting modern solutions that can speed up and enhance your communication strategies is crucial. One such powerful tool is GirikSMS's advanced Salesforce WhatsApp integration. This integration offers a range of features designed to transform how businesses interact with their customers.

Sending SMS messages via Salesforce helps in amplifying client engagement through instant and tailored means of communication. As far as outbound SMS messaging is concerned, Salesforce has that ability, but it prefers one-way communication only; this means the recipient does not have to respond.

There's a new approach to customer service that's revolutionizing how organizations work. While increasing revenue, conversational support helps organizations engage with their customer at a deeper, more meaningful level. So, what exactly is conversational support?

There's a new approach to customer service that's revolutionizing how organizations work. While increasing revenue, conversational support helps organizations engage with their customer at a deeper, more meaningful level. So, what exactly is conversational support?

Salesforce customers who use a native Salesforce texting app have discovered that leads would rather talk to a sales rep than engage with a chatbot. It is now a known fact that most people prefer texts over phone calls. This is what can drive conversational sales.

After the digital era, marketing has advanced to what some industry experts refer to as the "era of infinite experiences." Today’s customers want personalized, one-on-one experiences with brands on their phones. And as businesses embrace this paradigm shift, they are turning to CRM-enabled texting apps such as a Salesforce SMS app for delivering next-level conversational marketing experiences to customers.

Whether your school is big or small, independent or affiliated with other schools, interacting with staff, parents, and students can be a difficult task. In addition to keeping an eye on the results of every communication, you need to make sure the correct individuals are receiving the right messages at the right times. Schools using an enterprise CRM like Salesforce can leverage Salesforce SMS integration to set up SMS messaging capabilities in their existing CRM.

Customer confidence, trust, and loyalty are hallmarks of any financial services business. Whether you're an investment adviser, asset manager, bank employee, insurance agent, or offer any kind of financial services, these SMS templates for financial services, powered by a best-in-class SMS app for Salesforce can help you supercharge customer engagement at scale.

Salesforce, a pioneer in customer relationship management, is leading the way in revolutionizing effective customer communication In the digital age. An effective tactic for companies looking to engage their audience more deeply is to integrate a Salesforce texting app with the CRM. We'll discuss the importance of Salesforce SMS integration and how it may completely transform your customer communication strategies in this article.

The most widely used CRM in the world, Salesforce offers a variety of communication tools. One of those tools is SMS texting, however, it has limited functionality. For instance, the marketing, sales, and support teams at your organization may find it challenging to work together throughout the customer journey if they use Salesforce SMS messaging. This often leads to inefficiencies, miscommunication, repetitive messages, and a diluted customer experience.

SMS messaging provides a huge opportunity for healthcare organizations to enhance patient engagement, satisfaction, and overall patient health outcomes. Texting today is the world's most preferred mode of communication by people across all age groups. If your healthcare organization uses Salesforce to manage patients, you need a native Salesforce SMS app to leverage the limitless capabilities of your CRM.

In order to attract top-tier talent to your company, you must stand out from the competitors, cut through the noise, and offer outstanding candidate experiences to prospective employees. With mobile phones taking the lead in communication these days, text messaging for recruiting is a critical component of acquiring talent. And if you are an existing Salesforce customer, leveraging SMS integration for Salesforce can multiply the benefits of using SMS for recruitment.

The constraints imposed during the COVID-19 quarantine accelerated the innovation of digital communication. Rather than talking face-to-face, companies now communicate with customers via SMS and emails. Similarly, customers are emailing sales representatives and starting chat sessions to receive inbound service. These new models necessitate adjustments to out-of-the-box software, especially by improving its technical skills to interface with popular messengers.

Everyone texts. For the majority of us, however, texting for fun or responding to work emails is just about all there is to it.

For marketers, however, simply sending a message and having users read it is insufficient. As a marketer, you dedicate time and resources to connecting with your audience, but that is not the ultimate purpose.

In a world where juggling work and personal commitments is a constant, it's not surprising that individuals miss meetings and appointments. Even while some of these lost opportunities might not have much of an effect, missed medical appointments may have a negative effect on our own health.

What is the primary objective of marketing? Customer acquisition, right? Identifying potential customers, understanding their interests and preferences, engaging them, and nurturing those relationships for an eventual conversion is the most challenging aspect of marketing.

Buckle up! Artificial Intelligence powered virtual assistants, often referred to as AI Chatbots will pilot the next leg of your growth journey. Imagine composing an email in 10 seconds instead of 10 minutes, drawing insights from customer data in seconds rather than working sleepless nights, or getting the entire history of customer interactions on your smartphone in a single click. This is the power of an AI chatbot or copilot.

GirikSMS is built natively in the Salesforce platform, which makes it the Salesforce SMS App of choice for businesses to leverage organizational data to connect with customers, leads, and prospects via real-time text conversations.

Businesses are re-imagining customer interactions by leveraging AI chatbots. Whether it is handling customer queries, providing real-time customer support, or offering personalized product recommendations, businesses of all sizes are embracing this technological innovation to deliver enhanced customer experiences.

The legal industry today recognizes the role of technology and the value it brings to stay current in today’s fiercely competitive business landscape. Legal firms are going through a transformational shift in mindset as they pivot around technology to embrace new tools and technologies to drive growth. And leading the change is text messaging.

The holiday season is a busy time not just for people, but also for brands. This is the time when consumers love spending countless hours hunting for the best deals. Brands recognize the huge opportunity the holiday season presents to reach out to them with new products and offers. And at a time when shoppers are more than distracted with a million things in their minds, what better way to engage them than the simple old way of texting? With a 98% read rate within the first 10 minutes, texting is by far the most effective way to communicate with customers.

The key to business success and growth lies in effective communication. Technological advancements have introduced a variety of communication channels that organizations utilize to manage their interactions. Nevertheless, enterprises still encounter the challenge of having their emails and calls overlooked by potential clients. However, text messaging continues to be a preferred mode of business communication with a read rate of 98% as compared to emails and other channels.

Disruptive technologies such as Artificial Intelligence and smart automation are transforming the way customers interact with airlines and online travel agents. Automated interactions with AI-powered chatbots are paving the way for an enhanced customer experience, greater customer satisfaction, and reduced operational costs. The key lies in personalizing the customer experience and offering assistance at the right time, throughout the customer journey - literally.

Today around 4 out of 5 insurance companies interact with their insurance providers across multiple digital channels. It comes as no surprise therefore that insurance businesses must automate conversations to scale engagement with their customers. This is where GirikSMS Salesforce Chatbot can be very useful.

In today’s pandemic era, financial services have become one of the top 5 industries leveraging chatbots and conversational AI to drive the customer experience. Industry data indicates that 2 out of 3 global financial services businesses have implemented chatbots and conversational banking to comply with social distancing regulations.

In today’s digital era, technology is reshaping the way businesses interact with their audience. One such outstanding innovation that has paved the way for this transformation is Chatbot AI. The advent of AI-driven chatbots has reshaped the consumer shopping experience. The advent of AI-driven chatbots has reshaped the consumer shopping experience. Over the years, this transformation has gained traction with technologies such as Artificial Intelligence and Natural Language Processing taking centerstage. Moreover, consumers tend to favor human interactions over interactions with chatbots, which are generally perceived to be lacking the personal touch associated with humans.

If you are one of those who buy products or services online, you've likely engaged with a chatbot in the past month without realizing it. As more businesses tap into the disruptive technology of conversational AI, the usage of Chatbots is on the rise. In fact, Survey Monkey research indicates that only 38% of customers prefer to talk with a human agent when engaging with a business. This opens a multitude of opportunities to get answers that don’t involve human conversation.

Effective customer service is the cornerstone of every business, and the key to earning customer loyalty is to improve your customer’s experience. Over the past few years, with increased digitization, customer expectations have evolved significantly. Today, customers expect prompt response to their queries from businesses irrespective of the time, location and channel. That’s where chatbots come into the picture. Powered by Artificial Intelligence, customer service chatbot functions as an automated tool for improving communication as they assist in providing immediate assistance to customer queries without the involvement of a human operator.

In today’s digital age, customer expectation is at an all-time high. Customers expect real-time fulfillment. They want personalized, relevant, and accurate answers faster than ever. They no longer have the patience to fill out a form to receive a quote, send an email to get price information, or wait in queues to get answers to simple questions. In short, they want answers in real-time and quick resolution to their concerns. While traditionally human agents have managed customer experiences, digital marketers across businesses are now adapting to new customer expectations while having to work with slashed marketing budgets. Marketing and sales teams are adopting emerging technology such as Artificial Intelligence (AI) and Natural Language Processing to drive more meaningful marketing and sales campaigns.

In today’s digital era, businesses require finding innovative ways to reach out to their target audience base. Being one of the world’s leading messaging platforms, WhatsApp has become an effective way of reaching customers. With a monthly user base of 2 billion worldwide, WhatsApp is recognized as a powerful business communication tool for communicating with new, as well as existing customers. In fact, businesses can leverage this robust App to increase the size of their audience, as well as the efficiency of their marketing campaigns.

The success of every business lies in its customer relationship management strategies. However, over the years, customer expectations have evolved with customers expecting instant gratification. Today, text messaging has become an effective way of driving customer engagement, as well as retention. Besides being one of the cheapest methods of marketing, it provides the highest effectiveness and unparalleled reach due to the huge number of mobile users. With an open rate of 98%, SMS marketing has become an ideal channel for marketers.

Campaigns using text messaging are among the verified strategies that help businesses gain traction. Text messaging has become an extremely effective way of business communication. With a read rate of 98% and amazingly high conversion rates, text messaging has become one of the most effective channels of engagement that companies leverage to communicate with their customers.

The Salesforce Messaging app LiveMessage brings conversation-based service directly to your customers at the time when they need it on the device of their choice and on the messaging app of their choice. With LiveMessage, you can use bots to power conversations and automate service. Customers can also directly connect with a service agent to get instant assistance. Agents can access additional information on customers ranging from CRM data to conversation history and reply directly from the service cloud lightning console. Now they can provide intelligent answers fast.

Customers today expect an instant response to their queries besides a personalized touch. While there is no dearth of internet-powered messaging Apps that fulfill the need for instant communication, text messaging Apps continue to be one of the most effective modes of business communication. In fact, several businesses have identified and leveraged the immense potential of text messaging Apps for improving customer interactions while delivering great customer service.

To sustain in today’s competitive business era, it’s important to provide a superior experience to customers to stay ahead. This has primarily become more important with customers being more evolved and informed. Today, customers are ultra-connected with their mobile phones, which empower businesses to provide customers with a better experience through cost-effective mobile App solutions.

Communication is the essence of any sales and marketing activity. To take your product or service in front of your target audience and convince them to purchase them requires communicating with them at every stage of their purchase journey and winning their confidence to lock the deal. Over the years, marketing and communication have undergone many changes, with customers and businesses being introduced to numerous channels of communication such as Emails, social media, etc., to facilitate effective marketing.

To sustain today’s cutthroat business landscape, businesses, irrespective of their size and business domains, leverage the CRM (Customer Relationship Management) platform to manage their customer relationships. The platform has helped organizations gain insights related to customers. However, many of these businesses aren’t aware of the benefits of integrating robust CRM systems like Salesforce with an SMS App to boost performance. A CRM integrated SMS App empowers organizations to streamline workflows, personalize communications, and improves customer service. GirikSMS App is an example of a CRM integrated App.

Businesses today have to deal with cut-throat competition to sustain in this competitive landscape. Besides offering high-quality products and services, a business should ensure proper communication with its customers, the life and blood of a business. Among all the channels of communication available, SMS (Text Messaging) continues to be one of the most effective modes of communication. This is primarily because of its excellent penetration power and greater open and readability rates compared to other communication channels such as Emails.

In today’s ultra-connected era, it’s easy to provide customers with a better customer experience with mobile app solutions. From sending personalized offers to providing prompt responses to their queries, it’s possible to be there for your customers when they need you the most with a robust mobile App solution. One such robust mobile App solution is the GirikSMS App, built natively on the Salesforce platform.

To sustain in this competitive business landscape, organizations should ensure seamless and personalized communication with their customers. This will improve customer engagement and retention besides increased customer loyalty and business growth. Though there are plenty of internet-powered communication channels that can be leveraged to ensure seamless business communication, SMS (Short Messaging Service) continues to be a preferred mode of communication.

Effective communication is the key to better customer engagement and retention, and communication channels play a significant role in improving customer relationships, thereby ensuring better business growth. While there is no dearth of internet-based communication channels, SMS (short messaging service) continues to be one of the most effective modes of customer communication. What sets it apart from the rest of the pack is its independence from the internet, making it a cost-effective option with a greater penetration effect. Compared to other modes of communication, SMS has higher readability and a 98 % open rate.

The Covid-19 pandemic has provided us a peep into the future where digital platforms and channels have become central to each communication and have forced organizations and customers to move ahead of the adoption curve instantaneously. The only constant was the need to get in touch with customers in a seamless way.

Businesses should leverage multiple channels to ensure better customer reach. However, text messages have proved to be one of the most effective modes of business communication as it offers more penetration effect than other channels such as emails. With email inboxes overflowing with multiple emails, offers, and notifications, it might not be easy for you to make customers open their inboxes. According to reports shared by Gartner, the average open rate for emails is just about 20% compared to 98% for SMS or text messages.

Effective communication is the key to business success. To ensure better customer reach, organizations need to approach their prospects and clients through multiple channels. Today, business communication is no longer an exception, with the internet being at the heart of everything. However, text messaging or SMS (Short Messaging Service) continues to be the most effective mode of communication due to its higher open rates, more significant penetration effect, and cost-effectiveness. The effectiveness of text messaging can be attributed to its freedom from the internet.

A robust channel of communication is essential for organizations to sustain themselves in this competitive landscape. Though there is a wide array of internet-powered business communication tools available, nothing can beat the effectiveness of the SMS (Short Messaging Service) App that has been leveraged by businesses to communicate efficiently with their customers. The tool is distinct from its counterparts, having a more significant penetration effect, cost-effectiveness, and higher open rates.

Text messaging has become one of the most preferred modes of business communication these days. Compared to other channels of communication, text messaging has more penetration effect and higher open rates. Though text messaging is an effective mode of communication, its interface isn't intuitive enough to fulfill businesses' evolving needs. When such an SMS App is integrated with a robust CRM platform like Salesforce, its effectiveness increases manifolds. One such robust Salesforce SMS App is the GirikSMS App from Girikon.

The significance of seamless communication and building a superior relationship with the target customers can no longer be denied. To build such a type of relationship, it is important to have a robust CRM (customer relationship management) platform with the provision for SMS integration.

As a robust and cloud-based Customer Relationship Management Software (CRM), Salesforce continues to rule the CRM space. This is primarily due to the wide array of features and functionalities, customizability, and integration capabilities offered by this innovative platform.

Text-messaging or SMS (Short Messaging Service) has always been a preferred mode of communication for businesses. This is primarily because of the greater penetration effect, greater customer reach, cost-effectiveness, and most importantly its non-reliance on the internet.

To remain competitive businesses are looking for new ways to promote their product and services. While there is no dearth of marketing channels through which businesses can use to promote their brand, SMS (Short Messaging Service) continues to be one of the most effective ways of doing so.