The education sector has to go through prospecting, lead generation, and student assessment, much like any other enterprise. Thus, in order to connect, engage, and assist students, educators also want a means to engage in prompt and convenient communication. Thus, SMS for Salesforce in education can facilitate communication between different departments and help engage with potential students at scale, whether the communication is internal or external. Additionally, having a variety of communication channels makes interactions more adaptable and encourages diverse forms of engagement.