Salesforce SMS apps offer a lot of benefits like 2-way communication, streamlined engagement, faster response, thus improving customer satisfaction, and helping them build long-lasting relationships. However, most businesses struggle when it comes to understanding the real Salesforce SMS pricing because it's often treated as an addition to an existing Service cloud app. SMS from Salesforce is not a lightweight feature, it follows licensing and consumption structure. This leads to a model that grows steadily and is more challenging because the cost is divided across licenses, usage of metrics, and third-party dependencies.
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