Salesforce Marketing Cloud is a great tool for businesses looking to provide tailored experiences to their customers. It offers a full suite of tools to engage with customers via multiple channels and enables the management of anything from social media marketing to email campaigns. In any case, a lot of marketers wonder if Salesforce Marketing Cloud can meet their needs when it comes to SMS (Short Message Service) communication. SMS is the perfect tool for businesses trying to stay in touch with their customers because it's currently one of the most effective ways to interact with them.

This article will provide additional information regarding sending SMS from Marketing Cloud, how this communication is managed, and how these features can be further enhanced with GirikSMS, a 100% native Salesforce SMS app. To provide you with a thorough understanding of the Salesforce Marketing Cloud SMS feature, we will also address some of the few related queries.

Can SMS Be Sent via Salesforce Marketing Cloud?

The answer is, indeed. Mobile Studio supports SMS capability. Supporting mobile-friendly marketing campaigns, such as the ability to send SMS texts to your contacts, is one of the key aspects of Mobile Studio. You can promote products and services, send notifications, and complete transactions straight to your consumers' mobile phones with this service.

While this news is exciting, the main focus should be on outlining some of the challenges associated with SMS messaging via Marketing Cloud. First of all, new users can find the Salesforce Marketing Cloud SMS setup to be a little cumbersome. This is particularly true when it comes to third-party suppliers for message-sending integration and delivery alternatives. Additionally, the cost of the Salesforce Marketing Cloud SMS service could be considerable, particularly if you need worldwide SMS coverage or send a lot of messages. As a result, some companies may face financial constraints because of their tighter marketing budget.

Customers can benefit from improved SMS features and cost benefits with a 100% native Salesforce messaging app - GirikSMS.

GirikSMS for Marketing Cloud

Many organizations are still searching for more flexible and affordable options for Salesforce SMS messaging, even though Mobile Studio offers integrated SMS capability. These issues are addressed by the GirikSMS platform, which streamlines your SMS messaging, lowers expenses, and provides you with additional capabilities that enhance your communication strategy as a whole.

Key Features of GirikSMS for Marketing Cloud

Cost-effective: GirkSMS for Marketing Cloud significantly lowers Salesforce Marketing Cloud SMS costs. You might be spending more than you anticipated using Salesforce's Mobile Studio, particularly if you're running extensive SMS campaigns. Your SMS campaign costs with be significantly lower than costs associated with sending SMS texts using Mobile Studio.

Simplified Messaging: Historically, automating SMS messages in Marketing Cloud can be cumbersome and time-consuming. With GirikSMS for Marketing Cloud, however, things are different. It provides you with an innovative message composer with an easy-to-use point-and-click user interface. Personalized messaging journeys are now possible without having to create complex automation for every campaign.

Streamlined Automation: A typical problem with the conventional Salesforce Marketing Cloud SMS setup is the requirement to build separate tasks for every SMS automation. With GirikSMS, you don't need to do that anymore. This implies that you can more effectively automate SMS messages, freeing up resources and bandwidth for other strategic marketing tasks.

Multi-Channel Integration: One of GirikSMS's best features is that it allows you to include SMS messages in your email campaigns. As a result, you can provide your audiences with a seamless experience that raises the bar for customer satisfaction. Campaigns that are more focused and successful can be executed with a unified view of customer and campaign data.

Improved Personalization and Targeting: By using GirikSMS for Marketing Cloud, you can retrieve customer information from your CRM and leverage it to create SMS campaigns that are more tailored to each individual. Approximately 89% of marketers report that running targeted marketing translates to a higher return on investment. This can be easily accomplished by using information on past interactions and purchase history to create highly tailored SMS campaigns that will resonate with your audience.

How GirikSMS for Marketing Cloud Helps With Salesforce SMS Messaging

The efficiency of text marketing initiatives in Salesforce Marketing Cloud can be significantly increased by utilizing GirikSMS for Marketing Cloud. It saves a significant amount of money on SMS campaigns in addition to optimizing the SMS setup. It can play a significant role in increasing the efficacy of marketing budgets for businesses. You no longer have to worry about the rising costs of Marketing Cloud's SMS services, and you can also use other, better tools to communicate with customers.

Additionally, GirikSMS enables you to more efficiently handle email and SMS marketing. Not just that. You can use a variety of channels to assess customer interaction. This enables you to fine-tune your SMS communication strategies for optimal results.

Let's talk about a few related questions to give you a thorough grasp of Salesforce Marketing Cloud's SMS capabilities.

What is the limit for sending SMS from Marketing Cloud?

Although there isn't a fixed SMS limit with Marketing Cloud, the volume of messages you can send is determined by your contract and price plan. The cost of each message is determined by volume and geographic criteria. However, companies can take advantage of a more adaptable and scalable approach with GirikSMS for Marketing Cloud. GirikSMS is perfect for growing your messaging campaigns as your organization grows because it enables you to easily scale your SMS messaging needs.

How Can I Use Marketing Cloud to Test SMS?

Use Mobile Studio's "Test Send" feature to test SMS in Marketing Cloud. Tu can also create a pilot test journey to make sure the SMS's functionality, content, and delivery are all in order before distributing it to a wider audience. Testing is made simpler with GirikSMS for Marketing Cloud. It provides more user-friendly features like drag-and-drop capabilities, innovative message composers, and streamlined messaging. This eliminates the need for laborious manual settings and streamlines testing.

Conclusion

Through Mobile Studio, Marketing Cloud provides SMS functionality. The Marketing Cloud SMS pricing and setup may be restrictive for large-scale deployments for organizations using the Salesforce suite of marketing products. A more adaptable and economical way to handle all of your SMS messages, communications, and expenses is with GirikSMS for Marketing Cloud.

Simply said, by integrating GirikSMS with Marketing Cloud, you can build efficient, reasonably priced SMS campaigns that will increase customer engagement in a more meaningful and conversational manner. GirikSMS comes with a suite of features that will propel you to the pinnacle of marketing strategy, whether your goal is to leverage your CRM data or reduce messaging costs at scale.

Ready to unlock the combined power of an SMS app for Salesforce and Marketing Cloud? Talk to a Marketing Cloud expert.