Today's businesses must meet their customers, leads, and prospects where they are, which means they have to connect with them on their mobile devices. And what better way than to use a communication channel that has a 98% open rate - SMS? However, you may be wondering if Salesforce SMS texting is supported if you're using Pardot - the marketing automation tool from Salesforce. As more and more businesses begin using email and SMS in tandem to interact with and convert prospects, this question is becoming increasingly significant. In this article, we'll explain whether sending Pardot SMS is feasible, how utilizing GirikSMS can enhance your Pardot-powered marketing and the benefits this integration can offer your company.

What is Pardot?

When searching for a B2B marketing automation platform, Salesforce users often turn to Pardot. Not only is Pardot fully integrated into Salesforce's core platform, but it is also affordable enough for many businesses and attracts new customers with a low learning curve.

What Is Pardot Used For?

Pardot can be utilized for some or all of the following, depending on the nature of the business:

Email marketing: Includes automated email journeys and one-time emails sent to prospect lists. Certain actions, triggers, or pre-configured wait times can serve as the foundation for email automation. This works very well for lead nurturing.

Forms: Gather information from new prospects or enhance records of current ones. You can also solicit information for the prospect's record's blank fields.

Engagement History: Keep track of every action potential customers take on your website, landing pages, and other online resources.

Segmentation: For more focused marketing, there are several ways to divide your prospect database into segmented audiences.

Scoring: Prospects are rated based on how they engage.

Grading: Prospects are ranked according to how well their demographic information matches your desired customer profile.

Lead qualification: Your sales reps should target prospects based on their Pardot score and grade.

Social media marketing: Publish content on Facebook, Twitter, and LinkedIn, then monitor engagement with your content. Activity on a prospect's Engagement History will show up if they are known and monitored in your Pardot database.

Search marketing: Track rival SEO performance, analyze keyword SEO data, and add or modify keywords for tracking.

Marketing analytics: Provide information on the effectiveness of campaigns and the pipeline that marketing has influenced using the Campaign Influence feature.

Multi-channel marketing: Salesforce's wide range of marketing products allows it to be connected to other platforms, including digital advertising (like Google and Facebook Ads) and sophisticated website analytics (like Google Analytics).

Can I Send SMS Messages Using Pardot?

Pardot does not come with SMS messaging functionality by default. It is primarily a marketing automation tool that helps businesses generate leads and nurture them through the sales process. Although SMS messaging is not one of the platform's primary functions, it excels in email automation, creating drip campaigns, and bespoke landing pages. Businesses may find that using email alone is insufficient if they want to take advantage of the efficiency and immediacy of SMS communication.

This does not preclude utilizing an SMS service, though. GirikSMS is a 100% native Salesforce messaging app and can be easily integrated with Pardot to enable you to start sending marketing SMS messages from the tool along with the rest of your marketing automation. Because of this, marketing becomes more effective when it comes to communicating with leads, and companies are able to respond to changing customer behavior more quickly and accurately, which translates to improved conversion rates.

Using GirikSMS to Harness the Value of Pardot SMS Integration

Even while email marketing encompasses the majority of Pardot's functionality, GirikSMS extends its capabilities by adding robust SMS possibilities. Here's how using Pardot SMS messaging to create business value will be made possible by deploying the GirikSMS app.

Multichannel Messaging Improves Customer Engagement

When paired with SMS, the efficacy of email in your marketing strategy grows significantly. You can incorporate Facebook Messenger, WhatsApp, SMS messaging, and more into Pardot campaigns with GirikSMS. This ensures that the messaging remains consistent, and you connect with customers on the channels that they prefer. Through a variety of touch points with greater open rates and quicker response times, it also tends to draw in more leads, improving customer satisfaction and conversion rate performance.

Increased Conversion of Leads via Automation

Workflows for automated messaging increase conversions while simultaneously saving time. With GirikSMS, you can set up triggers for automated SMS messages based on automation rules that can be integrated with Pardot automation. This implies that you can adapt your outreach as potential customers reach specific stages in their buying journey. Through automation, the team concentrates on pushing the customer journey toward conversion and into the decision-making process at the appropriate moment.

anagers can view what reps are typing, enabling them to step in and send whisper messages as and when needed.

Optimize Outreach Costs with Scheduled Messaging

As long as you are reaching out at the appropriate time, GirikSMS's scheduling features can be a huge help and propel your campaign to success. By scheduling communications for the best moment, businesses can enhance response rates while using fewer human resources, making marketing more cost-effective.

Link tracking helps you gain deeper insights and make data-driven decisions.

Understanding how prospects respond to your communications is essential for campaign optimization. GirikSMS gives you access to comprehensive link tracking so you can see which messages generate the most interaction. These insights make data-driven decisions possible, increasing the effectiveness of campaigns and assisting companies in focusing on strategies that yield the best return on investment. Pardot's email monitoring is enhanced by this extra level of visibility, which offers a comprehensive view of prospect activity.

Cultivate Relationships with Tailored 1:1 Conversations.

Businesses have to constantly struggle for the attention of prospects and customers. Personalization is one of the most effective ways to create enduring customer relationships. To elaborate on the use of SMS in Pardot, you can utilize this tool to show each lead hyper-tailored content. Building trust and maintaining longer-term communication can be achieved not just in routine scenarios like birthday messages and shipment tracking updates, but also in many more useful applications, such as making a tailored product offer, offering a custom deal, having a chat, and then sending a follow-up SMS.

Create More Prospects with Multichannel Drip Campaigns

While Pardot's campaigns are good, SMS offers a more potent multi-channel experience. GirikSMS allows you to perform drip campaigns not only through email but also through SMS and WhatsApp. This strategy ensures that no lead is left stranded. Depending on how involved the lead is, you can modify the message and follow up as needed.

How Your Businesses Can Unlock Vale with GirikSMS Pardot Integration

GirikSMS does more than just integrate SMS with Pardot. It empowers companies to realize the full benefits of this integration. GirikSMS experts can guide you to create automated workflows that support your sales and marketing objectives since they have a thorough understanding of Salesforce's ecosystem. They make sure that your company completely benefits from SMS Pardot integration, from establishing multichannel marketing to creating workflows that send messages at the right moment.

By combining the power of SMS with Pardot's advanced email automation, GirikSMS specialists can enable organizations to achieve increased engagement, efficiency, and conversions. This collaboration changes the way you interact with prospects, cultivate connections, and increase sales. In a nutshell, it does much more than just give you another marketing avenue.

Frequently Asked Questions

Here are responses to a few frequently asked questions to help better explain how SMS messaging works within the Salesforce ecosystem:

Is SMS messaging available in Salesforce?

Yes, you can send SMS from Salesforce by using a 100% Salesforce native SMS messaging tool like GirikSMS (Salesforce doesn't have a native messaging feature). For Salesforce messaging, the SMS-integrated platform offers more sophisticated and multichannel features.

How is SMS messaging used?

SMS messaging can be used for campaign follow-ups and real-time information. Additionally, GirikSMS allows customers to customize communication, employ no-code automation, and accomplish a lot more when utilizing Salesforce.

Conclusion

GirikSMS, a fully integrated Salesforce messaging solution, can give organizations a robust set of capabilities to amplify their Pardot marketing efficacy. The extension of conversion rates through automated and tailored SMS and the usage of multichannel engagement with customers demonstrate how the incorporation of Pardot SMS messaging creates new avenues for customer-business interaction.

Are you prepared to discover Pardot's SMS power? You can reach us by clicking here or writing to us at support@giriksms.com