How To Send Bulk SMS Messages And Drip Campaigns With the GirikSMS App

Small as well as big businesses have long relied on bulk SMS marketing as a means of communicating with their audience and sending promotional offers.

In today's digital context, an increasing number of businesses across multiple sectors use bulk SMS messaging to grow and optimize their customer service initiatives. However, what is bulk SMS messaging, and how can one send bulk SMS messages automatically?

What is Bulk SMS Messaging?

Bulk SMS messaging refers to sending the same SMS message to thousands of recipients. Bulk SMS messaging is mostly used for marketing, including scheduling appointments, sending urgent notifications, updating a large recipient base about promotions and offers, and much more.

When sending SMS texts, businesses frequently require automated text messaging software. GirikSMS is a trusted marketing automation software that makes it possible to instantly and affordably contact a huge number of subscribers.

Bulk SMS messaging allows you to go around the already congested email channel where your emails typically get in the multitude of marketing emails. Reaching your subscribers via SMS messaging gives you access to a channel that they actively use and respond to.

SMS has an astonishing open rate of 98%. Additionally, industry research shows that SMS marketing contributes to a return on investment that is roughly 10–20 times higher when compared to email. This simply serves to demonstrate how successful bulk SMS messaging is at promoting your company's offerings in order to increase sales.

How to Send Bulk SMS Messages from GirikSMS?

Automated bulk SMS messaging can be a very effective marketing strategy. You can develop successful campaigns that connect with your audience and automatically increase sales by following the methods listed below.

Create a Subscriber Base and Get Their Consent

Getting your subscribers' explicit consent is mandatory before sending a marketing or business SMS message. Through a variety of platforms, such as your website and social media accounts, you can gather their opt-ins. Here are some strategies for gathering opt-ins and creating a list of subscribers:

• Create a specific landing page to gather opt-in data
• Advertise SMS subscriptions on social media
• Include a signup checkbox on the checkout page
• Provide a signup incentive or discount
• Confirm that your subscribers have voluntarily given their contact details and consented to receive your communications.

Choose a Bulk SMS Automation Tool

For a mass SMS campaign to be effective, selecting the appropriate automation technology is essential. Search for an automated texting service provider that provides high message deliverability, competitive pricing for bulk SMS marketing, user-friendly interfaces, and other innovative features.

One such affordable business text messaging app for sending mass texts is called GirikSMS. Being a 100% native Salesforce SMS app, it seamlessly allows for contact management, message scheduling, lead distribution automation, third-party integrations, and powerful AI messaging.

Create Your First Bulk SMS Campaign

Making the first drip SMS campaign that operates automatically comes next after selecting the bulk SMS automation solution. You can use the drip campaign functionality to construct a sequence of SMS messages that are distributed to a large number of recipients at a predefined period.

For example, you can specify how many minutes, days, or hours pass between two consecutive messages. You should also be able to add as many texts as you need with the tool you have chosen.

You can do this with GirikSMS, as well as employ inbuilt AI tools to create an engaging message or send your subscribers multiple variations of the same message.

Import and Assign Contacts to the Campaign

Start by importing your contacts into your bulk SMS tool once the bulk SMS campaign has been created. By segmenting your audiences using Campaigns or Bucket, you can assign them to a particular campaign. By doing this, you can encourage your subscribers to act by sending them messages that are relevant and targeted.

Before sending bulk SMS messages, make sure everything is tested.

Before sending bulk SMS messages to real recipients, it's important to test your campaigns to make sure everything is functioning properly. Test your messages thoroughly, look for any errors, make sure the links are functioning properly, and confirm that your messages are precise and concise.

To look for such problems, you can test texting yourself or a select few of your coworkers. This helps organize the campaign's following stages for seamless campaign execution and guarantees that every component of the bulk SMS messaging works flawlessly.

Offer Value and Conduct A/B Testing on Various Aspects

The lifetime value of your customers will be significantly impacted by your initial text message to them. Make the switch from simply saying "Hello" to giving your subscribers something of value.

Clearly state the benefits they will receive, such as special access to material, price breaks, or important information. Make sure your message clearly states the benefits of continuing to receive your SMS messages.

Additionally, throughout the campaign, test different calls to action (CTAs), experiment with different content designs, and test different messaging tones. When it is in line with your objectives, create a sense of urgency to motivate quick action.

Launch Your Campaign

When you are happy with your bulk SMS automation test results, it's time to launch your campaign. Plan the communications for when your subscribers are most likely to be engaged.

Additionally, be mindful of these best practices:

• Make sure you SMS people who have opted in.
• Keep your SMS brief and direct.
• Make sure you get the timing of your SMS right.
• Make the message unique and valuable.
• Add a strong call to action.
• Avoid overwhelming subscribers with texts.
• Make it easy to choose not to receive SMS.
• Remember to comply with SMS message regulations.
• Deliver the appropriate message when it's needed.

Analyze and Optimize Performance

Assess your automation tool's key performance data on a regular basis after your campaign goes live. Monitor conversion, click-through, and delivery rates. Utilize this information to improve future campaign efficacy, refine your approach, and make well-informed decisions.

Furthermore, by using A/B testing, you can identify the components that have the most influence, which makes it easier to continuously optimize your texts. Make use of this information to enhance your marketing endeavors.

Drip Campaigns

SMS drip campaigns have gained popularity over the past decade as a successful substitute for email marketing and other sponsored search strategies. First, let's take a moment to understand what a drip campaign is.

What is a drip campaign?

In a nutshell, a drip campaign is a sequence of automated, time-released communications that can be sent by SMS message, social media, or email. This means that a drip campaign equals more satisfied customers and less manual labor.

Depending on how the recipient responded to the last communication, you can determine which communication in a drip campaign should be sent next and to whom. Drip campaigns are typically carried out by means of particular triggers, including click-throughs or sign-ups, and automated text message series that are sent out according to a predetermined calendar.

What are the benefits of an SMS drip campaign?

A sequence of automatic SMS messages that we can send to prospective customers at predetermined intervals or whenever the recipient takes action is known as an SMS drip campaign.

You can deliver customized messages to opted-in subscribers based on their activities or triggers by using an SMS drip campaign. Thus, it provides instant access and a high-touch, personalized experience.

It goes without saying that if the content is tailored to the recipient's interests, it will grab their attention and encourage them to interact with your brand.

In summary, an SMS drip campaign can help you achieve time efficiency, automation, personalized customer experience, and instant reach.

How do you set up an SMS drip campaign?

These easy steps will help you build an SMS drip campaign.

Plan Your Campaign

Clearly defining your goals, including lead nurturing, conversion, and customer retention, is the first step. Determine who your target audience is, then develop your SMS approach accordingly.

Select the Appropriate Tool for SMS Marketing

You should search for essential features in an SMS marketing platform, such as bulk messaging, drip campaigns, automation, personalization, and AI. GirikSMS is a powerful Salesforce messaging app that provides all these capabilities and much more.

Build Your SMS Drip Campaign

Make sure the workflow is properly configured, schedule all messages, and tailor the content to your target audience.

Test and Optimize

You must perform A/B testing of different SMS messages after setting up the SMS drip campaign based on performance indicators like conversion, open rate, and click-through rate, among others. This means that in order to get better outcomes, you need to make data-driven changes and enhancements.

Conclusion

In conclusion, because SMS drip campaigns can be delivered instantly and easily integrated with other tools, they offer a direct path to reach your target audience. When done well, these initiatives increase engagement, give you insightful information, and encourage conversions and loyalty.

However, delivering value, giving a personalized experience, and upholding a consistent brand style are all necessary for SMS campaigns to be successful.

GirikSMS is the ideal solution for SMS campaigns because of its unique capabilities, which include bulk texting, two-way messaging, drip campaigns, MMS messaging, personalization, and real-time AI-assisted responses. Schedule a demo or sign up for a free 30-day trial now to increase conversion and grow your business.