Send SMS and WhatsApp Messages in Salesforce With the help of GirikSMS App
The constraints imposed during the COVID-19 quarantine accelerated the innovation of digital communication. Rather than talking face-to-face, companies now communicate with customers via SMS and emails. Similarly, customers are emailing sales representatives and starting chat sessions to receive inbound service. These new models necessitate adjustments to out-of-the-box software, especially by improving its technical skills to interface with popular messengers.
In a world where consumer engagement is the primary driver for revenue, businesses are always exploring new ways to interact with their audience. Given that SMS messaging (texting) and WhatsApp are the most popular modes of communication, and the fact that most businesses rely on them for outreach campaigns, you don't want to toggle between Salesforce and messaging apps just to text.
Benefits of Using SMS in Salesforce Workflow
It is difficult to exaggerate the value of SMS in the context of a sophisticated Salesforce workflow. Here are the main advantages that texting provides:
Instant one-to-one Communication
SMS is as direct as it gets, with an astounding 95% open rate within the first 5 minutes of delivery. Unlike emails, which might go unread and messages ignored, texts are noticed and responded to more regularly.
Higher Open and Response Rates
SMS has a response rate of approximately 45%, easily surpassing other communication modes. Its concise form and real-time distribution increase interaction levels, allowing sales and marketing teams to successfully communicate with their target audience.
Personalized and Targeted Messaging
SMS enables unmatched levels of customization. You may design messages to address the recipients' individual pain areas, which is critical for establishing a meaningful connection and increasing conversions.
Integration with Salesforce
The ability to automate and grow your communications is a key benefit of integrating GirikSMS with Salesforce. With this integration you can automate SMS-based customer interactions at every stage of the sales journey, trimming your workflow and increasing efficiency.
Use Cases
GirikSMS is 100% native to Salesforce and offers a high degree of versatility as evidenced by the numerous ways it can be used to enhance your sales and marketing activities. Let's look at several use scenarios that demonstrate this flexibility:
Sales Follow-ups and Lead Nurturing
Consider a flawless follow-up process following a sales call, with an automatic SMS providing the relevant information of your conversation, bringing the prospect closer to a purchase. This is the power of SMS in lead nurturing: it is personal, direct, and timely.
Appointment Reminders and Confirmations
Missed appointments can be extremely inconvenient for service-oriented businesses. SMS-based reminders and confirmations can drastically reduce no-shows, ensuring a smooth operation.
Event Promotions and Ticket Sales
SMS-based event advertising, whether for a webinar, conference, or concert, can increase engagement significantly. Providing direct ticket purchase links can improve the overall consumer experience.
Customer Support and Feedback
Real-time SMS responses to support issues and post-purchase feedback can help your brand appear responsive and customer-centric. It's a proactive technique that promotes customer loyalty and favorable word-of-mouth.
Best Practices for Implementing GirikSMS in Salesforce
To get the most out of GirikSMS in your Salesforce process, you should follow certain best practices. This includes:
Get Consent and Comply with Regulations
Prioritizing consent and following data protection rules guarantees that your SMS campaigns are both effective and legal, protecting your brand's reputation.
Create Actionable SMS message Content
Make sure your SMS messages are clear, engaging, and actionable. Be cautious of character constraints and provide unambiguous calls-to-action (CTAs) that direct recipients to the next step.
Track and Analyze SMS Campaign Performance
Tracking and evaluating SMS campaigns is just as important as any other marketing channel. Metrics can help you identify what works and refine your approach accordingly.
Integrate SMS Messaging with Other Communication Channels
To develop an omnichannel communication strategy, combine SMS with other communication channels such as web chat, email, etc. By doing so you can provide a consistent and thorough user experience.
Why WhatsApp is Vital for Businesses
With a user base exceeding 2 billion users and an open rate of 98%, businesses can rest assured that their texts are not only reaching their target audience but also being actively viewed. WhatsApp is an extremely cost-effective marketing channel, letting businesses share promotions without making a hole in their pockets. Its interactive features, like sending pictures, and conducting polls and surveys, make customer engagement more personal.
Furthermore, WhatsApp gives access to interactive elements such as Call-to-Action (CTA) buttons and a poll feature to guide user responses. Users can quickly select predetermined options or participate in polls, simplifying communication and making it more accessible. This not only improves the user experience but also allows organizations to collect vital feedback and insights via direct participation. WhatsApp's wide character limit makes it distinct from other messaging apps. Unlike some apps that limit how much you can say, WhatsApp allows businesses to send more extensive information in a single message.
Furthermore, WhatsApp has an astounding response rate of around 40%, higher than any other mode of engagement. This means that organizations may plan meaningful interactions with their target audience, resulting in greater consumer engagement. Businesses find it useful for sharing papers, photos, and files, particularly in e-commerce. WhatsApp's mobile-friendliness and widespread use mean that important communications reach recipients directly on their smartphones, making it an essential tool for creating relationships and expanding businesses.
Seamless Workflow Integration
GirikSMS-powered WhatsApp integration with Salesforce results in a unified workflow that allows users to manage customer interactions without toggling between applications. This interface guarantees that communication is centralized, making it easier for sales and support teams to interact with consumers at scale.
Real-Time Customer Insights
Businesses that integrate WhatsApp with Salesforce get access to real-time data from consumer interactions. This helps them in understanding customer preferences, and assessing their needs and behavior, allowing teams to evolve their communication strategies for more tailored and successful results.
Enhanced Collaboration
Salesforce’s collaboration capabilities are amplified when WhatsApp is seamlessly integrated. Teams can collaborate in real-time within the Salesforce environment. This facilitates a more unified and responsive approach to driving the customer experience.
Improved Lead Management
WhatsApp integration with Salesforce augments the platform's collaboration capabilities. Teams can work together in real-time, communicate updates, and discuss customer issues within the Salesforce environment. This connection encourages a more consistent and responsive approach to customer interactions.
Enhanced Customer Support
GirikSMS-powered WhatsApp integration with Salesforce helps customer support reps provide faster and more personalized assistance. Cases generated via WhatsApp conversations may be efficiently tracked and managed within Salesforce, resulting in faster issue resolution and increased customer satisfaction.
How to Integrate Salesforce with WhatsApp?
GirikSMS automates the mapping, and exporting of Salesforce contacts into WhatsApp. To set up this integration the first thing you need to do is contact your WhatsApp Business Solution Partner and sign up for a WhatsApp Business Account (WABA). Next, verify your WABA on Facebook Business Manager. You will also need a Salesforce Marketing Cloud user license. This allows you to tailor the integration to your unique requirements based on your customer data model. Once these 2 steps are done, with GirikSMS, you can go live in a matter of minutes.
How 2-Way Messaging via SMS and WhatsApp Works with GirikSMS
Inbox Management
Quickly organize conversations and avoid the inbox clutter so you can easily track your most important messages.
Texting Templates
Eliminate the pitfalls of guesswork with shared or personalized text templates that streamline your communications.
Scheduled Messages
Schedule communications to be sent later to ensure you've covered all bases.
Mobile App
When you're on the go, use our mobile app to stay connected from anywhere.
Short Links
Shorten your URLs to boost readability and click-through rates. Build trust with your audience.
Shared Inboxes
Enable multiple team members to collaborate and manage conversations.
Message from Salesforce
Simplify workflows with outbound messages directly from Salesforce.
Customizable Contact Properties
Customizable contact fields enable you to record the contact properties that are most important to your organization.
The GirikSMS Salesforce texting app opens up a world of opportunities for enterprises. The SMS and WhatsApp applications range from targeted lead nurturing to efficient service support, delivering high-value impact. By implementing this strong combination, you provide your employees with the tools they need to grow and excel in their work.
In a world where every interaction matters, it's time to reach out to your customers where they are via our Salesforce SMS App.
GirikSMS makes it simple to start the discussion by seamlessly integrating Salesforce and providing a platform geared to boost your SMS strategy.
Our user-friendly platform makes it easy to access all of the functionality that helps you get your texts out. We help you streamline your outreach by creating text templates that your teams can use for both bulk campaigns and one-on-one messages. And, with our real-time notification feature, you'll never miss a message, whether you're at your desk or on the go with our mobile app.
Are you ready to unlock the full power of SMS and WhatsApp in your Salesforce workflow? Learn how GirikSMS can help you engage with leads and delight customers today. Sign up for a free 30-day trial.